Posted in Graphics & Logos, Practical Work, Research

Graphic Design Practice

 

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(Images from pinterest, patriotden & thelogocompany.net)

I am by no means a graphic designer, but I though that I needed a logo or at least an image for the Valiant Winged Sword company. I grabbed some military logos from Google to use as my starting point, and layout and colour inspiration.

I also looked at the logos from games such as Mass Effect & Call of Duty: Advanced Warfare, but they were too modern and sci-fi. I also had to take into consideration the timeframe and evolution of logos. They do evolve and change, as you can see below in the example:

(Image from legoary.com)

I wanted to convey the Icon, which is shaped like a sword with wings, hence the name, but without being too overtly obvious. I thought for a moment and realised that I could not only foreshadow the game, but also use the shape to symbolise Germany, where the game is set. The German national animal is the Black Eagle, so I found an image of an eagle and superimposed it over a basic brown circle. Browns and earthy tones were hugely popular in the 90’s. I know this purely from memory, it was an ugly era.

I started off with this image and began to trace it in Illustrator.

icon1

The symbol commonly associated with Germany is the Nazi swastika, but I wanted to make it clear this project was not at all associated with the Nazi’s or the Nazi regime, but a secret, secluded project people are unaware of. The other symbol associated with Germany is the Iron Cross, their national symbol, which I placed behind the eagle in order to give a much clearer picture of the locale.

icon2.jpg

The final material came out really well, and I finished it with some text. In order to create variations, I chose an eclectic brush as the eraser and deleted parts to simulate wear and tear.

logofin

I have the branding for the company done! Now to make it seem like a real company…!

 

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